We’re thrilled to share with you Starr King’s new look! The past few years have been a time for transition – for the school and for the world at large. At Starr King, we have used this moment to reflect on where we are now and to envision the future we seek to create together. In that vein, we recognized that we needed a refresh our school’s logo and branding to better embody how far we have come and where we intend to go, without losing the ethos of who we are. We also recognized a need for a brand refresh to better live out our counter oppressive values, specifically by increasing the accessibility of our color palette to those with visual impairments.
Over many months, and with input from representatives of our staff, faculty, board, and student body, we developed a new logo design that fulfills this brief.
Our new design is reminiscent of the spiral but looks toward the future. Composed of various arcs, we drew inspiration from Rev. Theodore Parker, who once said, “I do not pretend to understand the moral universe; the arc is a long one, my eye reaches but little ways; I cannot calculate the curve and complete the figure by the experience of sight; I can divine it by conscience. And from what I see I am sure it bends towards justice.” The multiplicity of the arcs reflects the reality that the work of justice is long, spanning beyond a single person’s life, but that we can build off the progress that has been made by those who came before.
The colors represent our relationship to the Earth, sky, and sea, while giving a nod to our previous maroon and gold. We also have a secondary color palette that allows us added accessibility options and accent colors.
We hope you love our new look as much as we do. Over the next few months, you will see our materials shift to include this new design, culminating with a brand-new website this summer.
We are excited about the future we are building together. Stay tuned for more updates as we bring this new look to life.